NO TIME TO WORK ON YOUR DREAM?
Tell me if this is you:
You work a job and/or have a family and/or have school and/or church/volunteer. In other words: you have a LIFE. You want to transition out of the J-O-B and be able to live off of the proceeds from blogging about what you are passionate about.
You keep trying to find the time to be consistent with your content and coming up short. You know that consistency is the main key to success but LIFE keeps getting in the way so your blog ends up being sporadic.
Am I close? Yes?
Here’s the thing…
YOU KNOW WHAT TO DO
Really, you do. You already have everything you need and now it’s just a matter of DOING IT.
Discipline and sticking to schedules is HARD. It’s easy to do in theory but also easy NOT to do in practice. I know from personal experience with my blogs.
So what NOW? What can you actually DO to keep on track?
If you’re not far along (especially if you have less than 1000 followers), you may want to shut things down and relaunch.
I know that sounds daunting at first glance, but you can do it.
You already have some content and if it isn’t time sensitive or topical (like about current events), you can reschedule your “old” posts at regular intervals – weekly is best since it’s a relatively low-pressure timeframe for writing new content. So you pick a day of the week and start a new schedule.
When you are doing the re-posts, add any new or better information if you can so that your regular readers have something new to look at. That will be the part that may take a bit of time, but it’s worth it for your blog content quality.
If you are doing email marketing via your blog (or even if you are just set up like a “newsletter”), let your followers know that the blog will go dark until whatever specific date you chose. Hopefully, you have a means to send automatic mail so you can type up the announcement of each new blog post with a link to let your readers know.
Also, add a bit of extra content in the emails if you can. Even if it’s just an informal story or greeting. Anything extra adds value to the emails above just announcing your blog posts.
OK. Here’s the hardest part. Easy to do but easy not to do. MAKE A SCHEDULE AND STICK TO IT.
I’ll be honest that I struggle with this too.
This part is going to depend on how long it takes you to research your topic(s). From your prior writing come up with an honest assessment of how long it takes you to write a blog post from beginning to posting (or in this case scheduling/queuing). If you know that your research means it’s going to take a total of four hours per post, be sure to allow for that when you make your writing schedule.
Be brutally honest with yourself when you make your writing schedule. For example, if you know you hate to get up early, don’t try to write early in the morning before you do the rest of your day. I would just push snooze through all my “extra” time! I am NOT a morning person. Ha!
Find the best time of day and days of the week that fit your busy schedule and your personality. Take into consideration how long in hours it takes you to write one post and figure out how many days that equates to. For example, if it takes you four hours to write a post and you have one hour per day that means it will take you four days to write one post.
We already don’t have a lot of time to work with from day to day, right? Well, now that you have a schedule set up, you can get ahead of your posting. Since your blog is set up with posts for a few weeks ahead, you have given yourself a bit of a cushion time-wise to work on more content.
Hopefully, you have at least four or five posts queued for weekly posting. This way even if it takes you four days to write one post, you have time to write another four or five posts.
Take your time. Breathe. Do your due diligence if you are presenting information. Write. Revise. Queue. Repeat for another post. YOU CAN DO THIS.
This is important. You’ve been going along this far and thought you could be self-motivated and found out that wasn’t happening.
The hope is that once you let your readers know your new schedule, that you will then be motivated by that. If your readers are engaged and commenting regularly, this will help immensely.
But what if your readers just read and even though you have stats showing people visit your site, you don’t have engagement?
This is where you have to get creative.
First, be sure all of your posts end with some kind of call to action. This could be as simple as asking a question for them to answer in the comments. Do the same thing on your emails too.
Second, find someone who will keep you in check. For some, this may be a friend or family member who pokes you periodically by asking how the blog is going.
Or if you are part of a social media or another online network, reach out to fellow bloggers who are in the same boat and make a pact to check on each other every week.
You may want to hire someone who is already successful at blogging to coach you. Money spent can be a big motivator for a lot of people.
Once you find what works, the rest of the journey will be much smoother.
Kudos to you for wanting to follow your dreams and get outside of the box of the status quo!
If you are going through this, I would love to hear from you and know how you are doing.